Google Keywords to Inspire 2025

The most searched keyword in 2024 was YouTube, averaging 104.2 million searches per month. Amazon, Facebook, Gmail, and Wordle rounded out the top five. Every day, billions of Google searches reveal what captures people’s attention, offering valuable insights for marketers looking to understand marketing trends, consumer behavior, and content opportunities. In 2024, YouTube topped the charts as the most searched thing on Google, averaging 104.2 million searches per month. Amazon, Facebook, Gmail, and Wordle followed closely behind, reinforcing how major brands dominate global search. Most of the top 10 searches were brand names, except for Wordle — the viral word game that continues to engage millions — and weather, a consistently popular search. Local intent also remained strong, with searches like “restaurants near me” ranking high. We used Ahrefs to compile the 100 top SEO keywords as of February 3, 2025. To keep things PG-13, we’ve filtered out NSFW content. Rank Keyword Volume 1 youtube 102,100,000 2 amazon 79,950,000 3 facebook 66,780,000 4 gmail 56,580,000 5 wordle 53,300,000 6 google 40,840,000 7 google translate 33,000,000 8 translate 31,960,000 9 weather 28,620,000 10 chatgpt 27,630,000 11 walmart 25,310,000 12 calculator 21,230,000 13 yahoo 20,920,000 14 ebay 20,060,000 15 nfl 19,300,000 16 fox news 18,700,000 17 home depot 18,260,000 18 yahoo mail 17,850,000 19 target 17,510,000 20 netflix 17,250,000 21 google maps 17,230,000 22 google docs 16,630,000 23 canva 15,700,000 24 blooket 15,680,000 25 traductor 15,450,000 26 instagram 14,350,000 27 streameast 14,250,000 28 roblox 14,190,000 29 news 13,910,000 30 google flights 13,800,000 31 connections 13,330,000 32 amazon prime 12,200,000 33 weather tomorrow 11,920,000 34 usps tracking 11,640,000 35 nfl games 11,630,000 36 election results 11,600,000 37 reddit 11,490,000 38 zillow 11,360,000 39 indeed 11,170,000 40 nba 11,100,000 41 shein 10,750,000 42 spotify 10,690,000 43 erome 10,660,000 44 nfl scores 10,400,000 45 speed test 10,110,000 46 cnn 10,070,000 47 costco 10,030,000 48 twitter 10,010,000 49 food near me 9,930,000 50 lowes 9,590,000 51 linkedin 9,430,000 52 maps 9,400,000 53 etsy 9,280,000 54 espn 9,050,000 55 google classroom 8,790,000 56 english to spanish 8,500,000 57 solitaire 8,450,000 58 discord 8,320,000 59 cool math games 8,090,000 60 spanish to english 8,070,000 61 airbnb 7,850,000 62 clever 7,850,000 63 kahoot 7,690,000 64 capital one 7,690,000 65 restaurants near me 7,530,000 66 bitcoin price 7,520,000 67 best buy 7,390,000 68 paypal 7,170,000 69 pinterest 7,090,000 70 google drive 6,850,000 71 outlook 6,620,000 72 msn 6,320,000 73 facebook marketplace 6,260,000 74 tiktok 6,130,000 75 bank of america 6,030,000 76 hulu 5,850,000 77 nba scores 5,840,000 78 craigslist 5,800,000 79 taylor swift 5,790,000 80 walgreens 5,680,000 81 internet speed test 5,670,000 82 gmail login 5,650,000 83 american airlines 5,460,000 84 cvs 5,460,000 85 temu 5,360,000 86 google scholar 5,040,000 87 olympics 5,040,000 88 macys 4,970,000 89 nvidia stock 4,830,000 90 hotmail 4,740,000 91 wells fargo 4,660,000 92 dominos 4,650,000 93 dodgers 4,610,000 94 twitch 4,550,000 95 yankees 4,550,000 96 aol mail 4,500,000 97 chase 4,490,000 98 google slides 4,470,000 99 lululemon 4,390,000 100 old navy 4,320,000 Note: The brand names on the chart may be misspelled or improperly formatted based on search trends. Rising Search Trends That Show No Signs of Slowing Down As consumer behavior evolves, certain search trends continue to gain traction year after year. From AI-driven tools to design platforms and online marketplaces, these searches reflect shifting digital habits and growing user demand. ChatGPT surged onto the top 100 list with 13.9 million searches, highlighting the continued rise of AI-powered tools. With more than 180 million users, ChatGPT remains a dominant force in content creation, automation, and digital assistance. Anticipation is also building for the expected release of GPT-5 in 2025, which is set to push AI capabilities even further. Canva made its mark in the top 100 searches with 8.2 million queries, reflecting the growing demand for accessible design tools. As businesses and individuals look for easy ways to create branded content, social media graphics, and marketing materials, Canva continues to be a leader in visual storytelling and digital design. Facebook Marketplace ranked among the most searched keywords, emphasizing increasing consumer interest in local buying, selling, and secondhand shopping. With over 3 billion monthly users, more people are turning to online resale platforms to find affordable and eco-friendly shopping alternatives. Although this is a great list of keywords, you could almost re-title the list “the most popular brands in the world” instead. The brands are so well-known they end up searched more than many common terms — such as how we don’t even look up a “search engine” these days, we “Google” instead. Thanks to Ahrefs for making this data easily available. We’ll be sure to keep an eye on how these trends change year over year, most likely as an index of the year’s most well-loved brands as we see above.